Powered soda is transforming the beverage industry with its unique blend of natural flavors and functional ingredients that offer both indulgence and wellness. This innovative drink category has captured the attention of consumers seeking healthier alternatives to sugary sodas without sacrificing taste or satisfaction.
Traditional Soda | Powered Soda |
---|---|
High in sugar | Low in sugar or sugar-free |
Artificial flavors and sweeteners | Natural flavors and plant-based sweeteners |
Lacking in nutritional value | Enriched with vitamins, minerals, and antioxidants |
Market Size (2022) | Projected Growth (2022-2028) |
---|---|
USD 54.8 billion | 6.9% CAGR |
1. Zevia
* Grew from a small startup to a leading powered soda brand in the US.
* Offers a wide variety of flavors, including Cherry Cola, Root Beer, and Cream Soda.
2. Olipop
* Pioneered the concept of "prebiotic sodas" to support digestive health.
* Achieved a valuation of USD 500 million in just three years.
3. Poppi
* Known for its Apple Cider Vinegar (ACV) powered sodas, which offer immune support and gut health benefits.
* Experienced a 1,000% growth in sales in its first year of operation.
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